Courses - LCSC Catalog

Marketing (Business Division) (MK)

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Course Descriptions - Lewis-Clark State College 2002-2003 Catalog

MK 292/392/492 - Special Topics in Marketing (1-3 cr.)

Pre-requisite: Consent of instructor.

MK 301 - Principles of Marketing (3 cr.)

Examines the basic elements of marketing theory, terminology and concepts with emphasis placed on analyzing consumer motivation.

MK 303 - Consumer Behavior (3 cr.)

Focuses on those activities directly involved in obtaining, consuming, and disposing of products and services, including the decision processes that precede and follow these actions. Topics include individual and small group decision making as well as the major factors shaping these processes: individual differences, psychological processes, and environmental influences. Consumer Behavior is of particular interest to those who, for various reasons, desire to influence or change that behavior, including those whose primary concern is marketing, consumer education and protection, and public policy. Non-business majors are welcome. Pre-requisite: Junior or senior standing.

MK 370 - Retail Marketing (3 cr.)

Includes site selection, organization, merchandising, pricing, promotion and controls. Pre-requisite: MK 301.

MK 401 - Marketing Management (3 cr.)

Investigates the role of the marketing manager in terms of product development, promotion, pricing, physical distribution and marketing strategy. Pre-requisites: MK 301 and MT 311.

MK 410 - Marketing Research (3 cr.)

Introduces students to basic research designs, sampling, field work, data collection methods, secondary sources of data, data analysis and research presentation and evaluation. Pre-requisites: MK 301 and ECON 300.

MK 420 - Promotion Methods (3 cr.)

Focuses on the four major promotional elements of personal selling, advertising, sales promotion and publicity. Pre-requisite: MK 301.

MK 455 - International Marketing (3 cr.)

Emphasizes the growing importance of an international perspective to successful business operations. Examines problems associated with marketing across national, international, transcultural and subcultural boundaries. Develops international marketing skills. Pre-requisite: MK 301.