Courses - LCSC Catalog

Marketing (OBT Division) (MKOBT)

A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W | X | Y | Z

Course Descriptions - Lewis-Clark State College 2002-2003 Catalog

MKOBT 105 - Personal Selling (3 cr.)

Personal selling techniques as applied in working situations in modern retailing businesses, including methods of gaining customer attention, interest, desire, and action. Overall customer service skills are focused throughout the course.

MKOBT 106 - Merchandising Display (3 cr.)

Focuses on components of display necessary for effective visual presentation of goods. Introduces students to display concepts, principles and developing basic skills in display planning, implementation, and evaluation.

MKOBT 130 – Introduction to Marketing (3 cr.)

This is an introductory course which will study the activities by which goods and services flow from the producer to the ultimate consumer. It includes an overview of models, concepts, and techniques that are effective in the design and implementation of marketing programs, as well as methods, policies and evaluation of the various marketing institutions. This course will give the successful student a basic overview of marketing, the Business Management curriculum at this college and Delta Epsilon Chi (DEC) the post-secondary marketing student association.

MKOBT 207 - Retailing 3 cr.

Covers promotion and management of retailing establishments, including service organizations. Topics emphasize merchandising, product handling, distribution, inventory management, policies, and procedures.

MKOBT 251 - Organizational Leadership Seminar (1 cr.)

Provides students with applied human relation activities and provides an opportunity to demonstrate leadership skills. Various contemporary issues will be presented. The student association (Delta Epsilon Chi) component of the class offers students the challenging experience of working with, for and through others. Robert's Rules of Order (newly revised) and Parliamentary Procedure. May be repeated for total of 4 credits.

MKOBT 252 - Organizational Leadership Seminar II (1 cr.)

Concurrent enrollment in MKOBT 251 is required. Enrollment in this course is subject to advisor approval and limited to the officers of Delta Epsilon Chi. May be repeated up to 4 credits.

MKOBT 277 - Electronic Commerce (3 cr.)

This course will cover capabilities of the Internet to support and enable electronic commerce; effective website design and implementation; and managerial issues. This course will lean away from traditional EC methods and focus on emerging technology and student skill with planning, design, implementing, and controlling EC on the Internet and with Intranets and Extranets.