BUS-101
INTRODUCTION TO BUSINESS (3 CR.)
Increases student awareness of
business functions and the business
environment. (Not open to business
majors of junior or senior
standing.)
BUS-190 DIRECTED
STUDY IN BUSINESS (1-12 CR.)
BUS-192 SPECIAL
TOPICS IN BUSINESS (1-12 CR.)
BUS-220
BUSINESS COMMUNICATIONS (3 CR.)
Provides students with written and
verbal skills to communicate
effectively in the business
environment. Written skills range
from basic grammar and punctuation
techniques to writing business memos
and reports. Verbal skill situations
include preparing presentations and
interviews and directing meetings.
BUS-221
INTRODUCTION TO COMPUTERS/INFO
SYSTEMS (3 CR.)
Introduction to the characteristics
of computer based information
systems in organizations. Topics
included are: the use of
microcomputers in business; the most
popular productivity software
applications; Management Information
Systems (MIS) theory; the importance
of MIS in modern international
management decision-making; systems
analysis and design; and several
uses of the Internet.
BUS-261
ENTREPRENEURSHIP (3 CR.)
A study of the development and
implementation of developing a
for-profit enterprise. Emphasis is
put on best practices for success in
today’s global economy. Case studies
are used to explore topics ranging
from the entrepreneurial lifestyle
and mindset to the decision to start
a business from scratch, purchase a
franchise or existing business, to
the components of a business plan
which include management and
organization, marketing, and financial
sections, and managing growth.
BUS-271
BUSINESS STATISTICS (3 CR.)
Survey of descriptive and
inferential statistical concepts
commonly used in the treatment of
data in social science research. The
understanding and application of the
concepts will be emphasized. Topics
include: measures of central
tendency, measures of variability,
correlation methods, hypothesis
testing and simple analysis of
variance.
Pre-requisite: MATH 130 or MATH 160.
BUS-290
DIRECTED STUDY IN BUSINESS (1-12
CR.)
BUS-292 SPECIAL
TOPICS IN BUSINESS (1-12 CR.)
BUS-301
FINANCIAL MANAGEMENT (3 CR.)
A study of decision making within a
firm, emphasizing the financial
environment and maximizing the value
of the firm. Subjects include financial
planning, the CAP model and
long-term valuation decisions.
Pre-requisites: AC 232, ECON 202 and
MATH 130 or MATH 160 and Junior
standing or higher or permission of
the instructor.
BUS-311
FOUNDATIONS OF MANAGEMENT THEORY (3
CR.)
Explores the historical foundations
of management thought, analyzes the
functions of management, and
provides a detailed examination of
leadership, communication,
motivation and organizational
behavior.
Pre-requisite: Must have Junior
standing or higher or permission of
the instructor.
BUS-312 HOTEL
RESTAURANT MANAGEMENT (3 CR.)
Examines the function of management
and organizational behavior theory
and explores historical perspectives
and current trends in management as
is applicable to the hospitality
industry.
BUS-321
PRINCIPLES OF MARKETING (3 CR.)
Examines the basic elements of
marketing theory, terminology and
concepts with emphasis placed on
analyzing consumer motivation.
Pre-requisite: Must have Junior
standing or higher or permission of
the instructor.
BUS-323
PROMOTION METHODS (3 CR.)
Focuses on the four major
promotional elements of personal
selling, advertising, sales,
promotion and publicity.
Pre-requisite: BUS 321 and Junior
standing or higher or permission of
the instructor.
BUS-325 FOOD
SERVICE SYSTEMS AND CONTROLS (3 CR.)
Provides an introduction to control
functions in food and beverage
management, including determining
standards, operating budgets, and
menu production to students
preparing for careers in the food
and beverage management sector, as
well as hotels and other enterprises
where this knowledge is necessary.
Pre-requisite: Must have Junior
standing or higher or permission of
the instructor.
BUS-333
CONSUMER BEHAVIOR (3 CR.)
Focuses on those activities directly
involved in obtaining, consuming,
and disposing of products and
services, including the decision
processes that precede and follow
these actions. Topics include
individual and small group decision
making as well as the major factors
shaping these processes: individual
differences, psychological
processes, and environmental influences.
Consumer Behavior is of particular
interest to those who, for various
reasons, desire to influence or
change that behavior, including
those whose primary concern is
marketing, consumer education and
protection, and public policy.
Non-business majors are welcome.
Pre-requisite: Must have Junior
standing or higher or permission of
the instructor.
BUS-340 RETAIL
MARKETING (3 CR.)
Includes site selection,
organization, merchandising,
pricing, promotion and controls.
Pre-requisite: BUS 321 and junior
standing or higher or permission of
instructor.
BUS-352 PUBLIC
FINANCE (3 CR.)
An examination of the public sector
and its contribution to economic
welfare, resource allocation, income
distribution, stabilization and
economic growth.
Pre-requisites: ECON 201 and ECON
202 and junior standing or higher or
permission of the instructor.
BUS-355
INFORMATION SYSTEMS FOR MANAGERS (3
CR.)
Advanced study of the
characteristics of computer based
information systems in
organizations. Topics include:
issues and problems in the use of
computerized information systems in
organizing and operating the
business enterprise; global issues
in information access and use;
comparative international
applications; and implementation of
decision support systems.
Pre-requisites: BUS 221 or
comparable experience and BUS 311
and Junior standing or higher or
permission of the instructor.
BUS-360
LEADERSHIP (3 CR.)
Explores the concept of leadership
from an interdisciplinary
perspective: psychological
determinants of leaders and
followers, political factors of
governance, sociological issues
connecting individuals and small
groups, anthropological factors in
tracking societal transformations
and management skills in the
practice of leadership.
Pre-requisite: Must have Junior
standing or higher or permission of
the instructor.
BUS-365 LEGAL
ENVIRONMENT OF BUSINESS (3 CR.)
Explores the legal environment of
business, including the legal
system, the nature and source of law
as applied to business activity and
labor law and legislation. Emphasis
on legislation and cases impacting
business practice. Requires the
preparation of written briefs for
assigned cases.
Pre-requisite: ENGL 102 or ENGL 109
and Junior standing or higher or
permission of the instructor.
BUS-366
BUSINESS AND SOCIETY (3 CR.)
Surveys the political, legal and
social factors that influence
business, the role of business in
alleviating social problems and
business’ responsibility in the
light of contemporary ethical and
moral values. Writing integrated.
Pre-requisite: ENGL 102 or ENGL 109
and Junior standing or higher or
permission of the instructor.
BUS-370
PRODUCTION AND OPERATIONS MANAGEMENT
(3 CR.)
Examines planning, scheduling and
management of business operations
and procedures for achieving
continuous improvements in quality
in manufacturing and service fi rms.
Topics include forecasting demand
and costs, facilities design,
production planning and control
procedures.
Pre-requisites: MATH 130 or MATH
160, BUS 311, and BUS 271 or ECON
300 and Junior standing or higher or
permission of the instructor.
BUS-380
INTERNATIONAL BUSINESS (3 CR.)
An overview of the international
business environment, conditions
affecting firms conducting business
overseas and the effects of a
transcultural, multi-currency
setting on each of the functional
areas of business.
Pre-requisite: BUS 311 and Junior
standing or higher or permission of
the instructor.
BUS-390
DIRECTED STUDY IN BUSINESS (1-12
CR.)
Pre-requisite: Must have Junior
standing or higher or permission of
the instructor.
BUS-392 SPECIAL
TOPICS IN BUSINESS (1-3 CR.)
Pre-requisite: Must have Junior
standing or higher or permission of
the instructor.
BUS-405 SMALL
BUSINESS/ENTREPRENEURIAL MGMT (3
CR.)
Explores techniques and challenges
in developing and operating a small
business. Emphasizes application of
classroom learning in cases
involving local businesses.
Pre-requisite: BUS 321 and Junior
standing or higher or permission of
the instructor.
BUS-412 HUMAN
RESOURCE MANAGEMENT (3 CR.)
A survey of personnel functions
including manpower planning,
appraisal systems, training and
development, labor-management
relations, compensation and safety.
Pre-requisite: Must have Junior
standing or higher or permission of
the instructor.
BUS-413
ORGANIZATIONAL BEHAVIOR (3 CR.)
Provides an introduction to the
study of organizational structure
and design in a global environment.
Organization behavior, intergroup
relations and conflict and decision
making from a multicultural
perspective will be introduced. The
interaction between organizational
structure and organizational
behavior will be discussed in depth.
Pre-requisite: Must have Junior
standing or higher or permission of
the instructor.
BUS-421
MARKETING RESEARCH (3 CR.)
Introduces students to basic
research designs, sampling, field
work, data collection methods,
secondary sources of data, data
analysis and research presentation
and evaluation.
Pre-requisite: BUS 321 and Junior
standing or higher or permission of
the instructor.
BUS-428
MARKETING MANAGEMENT (3 CR.)
Investigates the role of the
marketing manager in terms of
product development, promotion,
pricing, physical distribution and
marketing strategy.
Pre-requisite: BUS 321 and Junior
standing or higher or permission of
the instructor.
BUS-431 PUBLIC
RELATIONS (3 CR.)
A study of the principles and
techniques involved in creating and
maintaining a favorable public
image.
Pre-requisite: Must have Junior
standing or higher or permission of
the instructor.
BUS-435 MONEY
AND BANKING (3 CR.)
Focuses on the relationship between
depository institutions, their
lending and money demand/supply
conditions. The effects of monetary
policy on banks, financial markets
and the macro economy are also
considered, as are the effects of
banks’ concerns over profits,
liquidity and solvency.
Pre-requisites: ECON 201 and ECON
202 and Junior standing or higher or
permission of the instructor.
BUS-480
COMPARATIVE INTERNATIONAL MANAGEMENT
(3 CR.)
Examines the similarities and
differences in managerial philosophy
and practice in different parts of
the world, familiarizing students
with organizational, cultural and
ideological perspectives on
management in a variety of cultural
environments.
Pre-requisite: BUS 311 and Junior
standing or higher or permission of
the instructor.
BUS-482
INTERNATIONAL MARKETING (3 CR.)
Emphasizes the growing importance of
an international perspective to
successful business operations.
Examines problems associated with
marketing across national,
international, transcultural and
subcultural boundaries. Develops
international marketing skills.
Pre-requisite: BUS 321 and Junior
standing or higher or permission of
the instructor.
BUS-490
DIRECTED STUDY IN BUSINESS (1-3 CR.)
Pre-requisite: Must have Junior
standing or higher or permission of
the instructor.
BUS-492 SPECIAL
TOPICS IN BUSINESS (1-3 CR.)
Pre-requisite: Must have Junior
standing or higher or permission of
the instructor.
BUS-494
INTERNSHIP IN BUSINESS (1-12 CR.)
Pre-requisite: Must have Junior
standing or higher or permission of
the instructor.
BUS-497
STRATEGIC MANAGEMENT SEMINAR (3 CR.)
Strategic Management Seminar is the
capstone course for students
obtaining the on-line degree in
Management. The focus will be an
integrated approach to strategic
management issues facing businesses.
There will be an emphasis on the
longer range strategic problems and
decisions that organizations may
encounter. This course is also for
business students who may want to
take additional management courses.
Pre-requisite: Must have Junior
standing or higher or permission of
the instructor.
BUS-498
STRATEGY AND POLICY SEMINAR (3 CR.)
A capstone course. Students will
integrate knowledge of quantitative
decision techniques with material
drawn from all functional areas of
business to formulate, select,
implement and evaluate
organizational strategies.
Pre-requisite: Must have Junior
standing or higher or permission of
the instructor. |