Business Technology & Service

Business Management & Marketing

The Business Management & Marketing program is designed for students to learn technical skills needed for success and advancement in business and marketing, including merchandise or service businesses. Graduates are prepared for leadership roles, whether it be working for others or small business ownership. The Business Management program also provides a solid foundation for further education.  The first year of the program concentrates on entry-level skills, attitudes, and knowledge.  The second year emphasizes supervisory and personnel management skills as they relate to positions beyond those of entry-level in business, institutions, and public service.  Courses allow for part-time employment in career-related jobs under the supervision of an instructor.    

Upon completion of the Business Management & Marketing degree, students will:

  • Plan, organize, and communciate with team members
  • Achieve both individual and team goals through planning and organization
  • Communicate effectively in writing, listening, and speaking
  • Supervise and manage daily operations in retailing
  • Develop a business plan
  • Demonstrate effective salesperson skills to enhance customer service
  • Demonstrate understanding of sound financial decisions
  • Understand the legal impact of the law with regard to small business ownership
  • Use technology to increase efficiency