|
MKTPT-130 |
INTRODUCTION TO MARKETING |
3 |
|
Study how
goods and services flow from
the
producer to the ultimate
consumer.
Includes an overview
of models, concepts, and
techniques that are
effective in the design and
implementation of marketing
programs, as well as
methods, policies and
evaluation of the various
marketing
institutions. |
|
MKTPT-190 |
DIRECTED
STUDY IN MARKETING |
1 |
6 |
|
|
MKTPT-191 |
WORKSHOP
IN MARKETING |
1 |
6 |
|
|
MKTPT-192 |
SPECIAL
TOPICS IN MARKETING |
1 |
6 |
|
|
MKTPT-194 |
INTERNSHIP IN MARKETING |
1 |
12 |
|
|
MKTPT-207 |
RETAILING |
3 |
|
Covers
promotion and management of
retailing
establishments, including
service organizations. Topics
emphasize merchandising,
product handling,
distribution, inventory
management, policies, and
procedures.
|
|
MKTPT-211 |
BUSINESS
ACCOUNTING |
3 |
|
Survey of
accounting with emphasis on
basic
accounting principles, use
of accounting data,
presentation, and analysis
as related to business
decision
making using computerized,
small business software.
|
|
MKTPT-225 |
PERSONAL
SELLING |
3 |
|
Course
will present students with
professional
selling techniques and skills as
applied in working
situations in modern
businesses, including methods
of gaining customer
attention, interest, desire,
and action. Students perform
customer service
skills as practiced and
demonstrated in retail,
professional, and
business-to-business
sales.
Overall customer service
skills are
emphasized throughout the
course.
|
|
MKTPT-235 |
CAREER SKILLS |
3 |
|
This course presents practical strategies that prepare students to confirm an
appropriate career, to conduct a successful job search and to lay the foundation
for successful career development. Emphasis is on Career Action assignments
to assess skills and interests, to research prospective employers, to learn
about current application requirements, to prepare resumes and cover letters,
to practice meeting with business people in a targeted career field and
to practice interviewing. These assignments polish job search and career
management skills so students can apply them directly to achieving immediate
and future career goals. This is a capstone course, intended mostly for
graduating students.
|
|
MKTPT-251 |
ORGANIZATIONAL LEADERSHIP
SEMINAR I |
2 |
|
Provides
students with applied human
relation
activities and provides an
opportunity to
demonstrate leadership
skills.
Various
contemporary issues will be
presented.
The student
association (Delta Epsilon
Chi) component of the
class offers students the
challenging
experience of working with,
for and through others.
Robert's Rules of Order
(newly revised)and
Parliamentary Procedure.
May be repeated up to 4
credits.
|
|
MKTPT-252 |
ORGANIZATIONAL LEADERSHIP II |
1 |
|
Concurrent enrollment in
MKTPT 251 is required. |
|
|
|
|
Enrollment in this course is
subject to advisor approval
and limited to officers of
Delta Epsilon
Chi.
May be repeated up to 4
credits.
|
|
MKTPT-270 |
APPLIED MARKETING |
3 |
|
This
course is designed to
provide an avenue in which
students will apply their
broader business skills
and training to a narrower,
more detailed
area of expertise.
The content includes
critical thinking,
planning and strategy
implementation,
presentation skills and
management
decision-making.
Course curriculum integrates
curriculum and criteria of
Delta Epsilon Chi
competitive events
including, Sports and
Entertainment Marketing,
Design, Sales
Representatives, Advertising
Campaign, and Web
Site Development.
Students may choose to enter their
final project in DEC's
annual conferences and
competitions.
|
|
MKTPT-277 |
ELECTRONIC COMMERCE |
3 |
|
This
course will cover
capabilities of the Internet
to support and enable
electronic commerce;
effective website design and
implementation; and
managerial issues.
This course
breaks away from traditional
EC methods and focuses
on emerging technology and
student skill with
planning, designing,
implementing, and
controlling EC on the
Internet and with Intranets and
Extranets.
|
|
MKTPT-290 |
DIRECTED
STUDY IN MARKETING |
1 |
6 |
|
|
MKTPT-291 |
WORKSHOP
IN BUSINESS |
1 |
6 |
|
|
MKTPT-292 |
SPECIAL
TOPICS IN MARKETING |
1 |
6 |
|
|
MKTPT-294 |
INTERNSHIP IN MARKETING |
1 |
12 |
|
|
MKTPT-296 |
COOPERATIVE EDUCATION IN
MARKETING |
1 |
6 |
|
|
MKTPT-390 |
DIRECTED
STUDY IN MARKETING |
1 |
6 |
|
|
MKTPT-391 |
WORKSHOP
IN MARKETING |
1 |
6 |
|
|
MKTPT-392 |
SPECIAL
TOPICS IN MARKETING |
1 |
6 |
|
|
MKTPT-394 |
INTERNSHIP IN MARKETING |
1 |
12 |
|
|
MKTPT-490 |
DIRECTED
STUDY IN MARKETING |
1 |
6 |
|
|
MKTPT-491 |
WORKSHOP
IN MARKETING |
1 |
6 |
|
|
MKTPT-492 |
SPECIAL
TOPICS IN MARKETING |
1 |
6 |
|
|
MKTPT-494 |
INTERNSHIP IN MARKETING |
1 |
12 |
|
|
MKTPT-496 |
COOPERATIVE EDUCATION IN
MARKETING |
1 |
6 |
|
