Learning Outcomes for Sport Management

Behavioral Dimensions in Sport
Management and Organizational Skills in Sport
Ethics in Sport Management
Marketing in Sport
Communication in Sport
Finance in Sport
Economics in Sport
Legal Aspects of Sport
Governance in Sport
Internship/Field Experience in Sport Management

Source:

Sport Management Program Standards and Review Protocol (May 1993), National Association for Sport and Physical Education & The North American Society for Sport Management

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Behavioral Dimensions in Sport:

The student will:

• identify and understand the internal and external factors that shape sport in a culture.
• explain how sport mirrors the society in which it exists.
• demonstrate an appreciation for the contributions of recreational sport, as well as highly organized competitive programs in high school, college, and professional levels to a culture.
• analyze why business is involved in sport and how business interests in sport have served as a catalyst for growth.
• describe how sport is a medium for integrating gender, ethnic, religious and disabilities interests.
• analyze sociological phenomena and how they affect participation and behavior.
• define sport management and the scope of its interests.
• describe the evolution of sport management as a profession.

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Management and Organizational Skills in Sport:

The student will:

• define and understand what constitutes management and what constitutes an organization.
• describe the various skills required in the management of an organization.
• describe the roles and functions expected of managers
• apply the functions of planning, organizing, leading and evaluating to the goals of a variety of sport organizations.
• demonstrate the concept of strategic planning and resource allocation.

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Ethics in Sport Management:

The student will:

• distinguish between the concepts of morality and ethics.
• describe how relativism and rationalization affect the level of ethical behavior.
• explain the levels of personal moral development.
• describe the theories of ethics.
• explain how personal ethics affect organizational responsibility.
• evaluate why professional ethics are necessary for professions like sport management.
• demonstrate how to establish a code of professional ethics.
• apply a personal code of ethics to ethical issues in sport.

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Marketing in Sport:

The student will:

• apply fundamental marketing concepts to the sport industry.
• analyze sport as a product, the sport consumer markets, and the sport product markets.
• outline the historical development of marketing and sport marketing.
• explain the concepts of marketing orientation and production orientation.
• describe the process of the sport marketing planning model and its components including research and information management, the segmentation process, the identification of target markets, the four P's of marketing, and the development of a sport marketing mix and strategies.

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Communication in Sport:

The student will:

• differentiate between interpersonal and mass communication in several important ways.
• apply the theoretical foundations of interpersonal communication including dyadic and small group communication.
• communicate the theoretical foundations of mass communication and the mass media industry including the print media and electronic media.
• explain how business decisions are made in the mass communication industry based on ratings and shares.

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Finance in Sport:

The student will:

• communicate the steps toward developing an organizational budget.
• demonstrate how accounting procedures may be used as a tool in finance.
• analyze how sport organizations develop financial strategies including investments and player contacts.
• demonstrate how principles of fund raising are utilized with various constituencies.
• utilize financial indicators in developing a strategic plan.

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Economics in Sport

The student will:

• explain how an economic system works balancing the wants of producers and consumers.
• describe how economic behavior results from equilibrium between producers and consumers.
• construct and analyze a demand curve, a supply curve and a market equilibrium curve and understand how these shift in response to pricing and utility of a product or service.
• explain how to maximize the residuals (profit) generated by production of their product or services.
• develop a budget by generating income strategies and allocating resources based upon predetermined criteria.
• analyze how traditional economic and financial attitudes toward sport have changed as sport has become big business.

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Legal Aspects of Sport

The student will:

• identify and apply various areas of law to the sport industry.
• site state and federal legislation specific to sport.
• describe the court system and how legal issues are decided.
• explain contract law and how it is utilized in sport.
• list and explain the principles of tort liability, especially in the area of negligence.
• describe how constitutional law impacts sport management decisions.
• describe and analyze sex discrimination issues and laws.
• communicate how antitrust laws protect the business sector through regulation to control private economic power.
• assess collective bargaining agreements as a component of labor law which is pertinent to sport.

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Governance in Sport

The student will:

• list the various agencies that govern sport at a professional, collegiate, high school and amateur levels.
• explain the governing powers each agency has assumed and how that power is derived.
• describe how governmental agencies influence the roles of sport governing bodies.
• describe the conditions of membership in a governing body, the control imposed upon members by the governing body, and sanctions that can be levied against a member and the route of appeal.

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Internship/Field Experience in Sport Management

The student will, under supervision:

• perform the duties of a practicing sport manager.