Idaho Small Business Development Center

Spot On Yogurt

Karolen and Matt LaRose with their family

Karolen and Matt LaRose - Lewiston

Spot On Yogurt is Lewiston’s first self-serve frozen yogurt bar. According to owners Karolen and Matt LaRose, “It is specifically designed with the customer in mind. As the customer, it is all about the freedom of choice. You pick and dispense the frozen yogurt and choose from over 40 toppings ranging from fresh fruit to fruity pebbles™. It is completely up to you – make as much or a little as you like! The cost is just 39 cents per ounce.”

Spot On Yogurt opened in June 2010. Karolen and Matt, with their two children, Ty (5) and Lauren (3), moved back to the Lewis Clark Valley from Sacramento, California to raise their children and start this new venture. They worked with Jill Thomas-Jorgenson, Director of the Region II SBDC, prior to their move to Lewiston. She provided assistance on location selection, start-up cost estimates, and employee hiring guidelines.

Matt and Karolen want to give back to the community and plan to partner with local not-for-profit agencies to offer fund-raising events. They garnered 350 fans on Facebook before ever opening their doors and had approximately 1,000 fans within two weeks of opening. They believe this contributed to the success they enjoyed in getting over 7,000 customers through their door during the first two weeks of business.

Matt is from San Jose, California and has spent the past 16 years in events, entertainment and facility operations for professional and collegiate sports. Karolen (formerly Overberg) has been working in the sports, event management and non-profit sectors in sales, marketing, events, community relations and product development.

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