North Central Idaho Small Business Development Center

Tiny Tots Learning Center

July 2017 041

Bobbie Penney, Lindsay Penney & Santee Penney

"Working with the SBDC required us to think about
our goals and gave us the confidence to start."

Before starting Tiny Tots Learning Center, the Penneys – Bobbie, Santee and
Lindsay – came to the SBDC for help with market research and business
planning. They identified how to differentiate their business from the competition
by remaining open later and accepting drop-ins for a daily rate.

The business opened with an at-home location in October 2014. The team
worked to develop policies, obtain licensing, participate in the USDA nutrition
program, and obtain Idaho Stars certification. Their diverse strengths helped the
owners manage the demands of running a new day-care facility in a small town.
Lindsay brings past day-care management experience. Santee is an amazing
male role model for the young children and serves as the social connector for the
business. Bobbie’s background has been valuable in developing curriculum,
building connections, examining the financials, and sharing their story.

By March 2015, they were at capacity with 12 children and a growing wait list.
Working with the SBDC, Bobbie presented their business plan to the Nez Perce
Tribal Finance Committee who agreed to lease them a larger facility.

Since the move, Tiny Tots Learning Center has blossomed. Their capacity has
increased, as has their revenue. The Penneys are proud of accomplishing their
goal of creating a positive learning environment for young children every day.


Tiny Tots Learning Center Website                                                                                   Return to Success Stories