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Typography

Text should be consistent and size appropriate to ensure the best user experience possible

   
Acceptable fonts for LCSC Web Pages are:
Do Not Use Italics or Underlines.  These make the text difficult to read as well as confuse the user on what is a link and what is not.
Verdana, Arial, Helvetica
The default fonts that are shipped with Windows and Macintosh computers.
Windows Default Fonts Macintosh Default Fonts
Arial Charcoal
Courier Chicago
Courier New Courier
MS Sans Serif Geneva
MS Serif Helvetica
Times New Roman Monaco
Verdana New York
  Palatino
  Times
Begin articles with the conclusion first and then refine into details. People read 25-50% slower when reading from a computer screen, (that's why they scan). Therefore:

Web pages need 50% less text than print
   
Poor spelling and grammar brands the college as "unprofessional"
   
Write meaningful headings and subheadings
   
Build a website free from "insider" language and acronyms
   
A common pitfall is decorating a web site rather then illustrating the content. "Eye candy" distracts readers from their task-at-hand. Avoid clip are, dancing hamsters, and colored backgrounds. Use images to support a message or to visually explain a difficult concept.
   

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