Business Technology & Service

Business Management & Marketing

The Business Management & Marketing program prepares students for the rewarding challenges in management and marketing. Students are taught technical skills and best practices needed for success and advancement. The first year of the program concentrates on entry-level skills, attitudes, and knowledge. The second year emphasizes supervisory and management skills needed to manage various types of businesses and organizations as well as entrepreneurial skills to start their own business or organization. Classes utilize hands-on learning to create real-world experiences. Courses allow for part-time employment in career-related jobs. The Business Management and Marketing program also provides a solid foundation for further education.     

Upon completion of the Business Management & Marketing degree, students will:

  • Plan, organize, and communciate with team members
  • Achieve both individual and team goals through planning and organization
  • Communicate effectively in writing, listening, and speaking
  • Supervise and manage daily operations in retailing
  • Develop a business plan
  • Demonstrate effective salesperson skills to enhance customer service
  • Demonstrate understanding of sound financial decisions
  • Understand the legal impact of the law with regard to small business ownership
  • Use technology to increase efficiency

Potential Career Titles:

  • Business Owner/CEO
  • Supervisor, Manager - Administrative Services, Marketing, Sales, Development, Training, Human Resources, Inventory, Distribution, Loss Prevention, Production, Accounts
  • Buyer/Planner
  • Customer Service Representative
  • Advertising Specialist