LCSC SBDC announces Business Basics workshops

LCSC Small Business Development Center Business Basics workshops for Spring Semester 2014
$30 each (Possible Rural Scholarships)
9 - 11:30 every other Friday morning at LCSC Administration Building Room 15
Instructor: Barbara Leachman, Idaho Region II SBDC Director
Pre-Registration is required:email LCSC SBDC, visit IDAHO SBDC, or call 792-2465
1. START-UP DECISIONS, REQUIREMENTS, and RESOURCES Date: January 10, 2014 and April 18
a. Business structure and names
b. Registering the business
c. Intellectual property
d. Insurance
e. Records and taxes
f. Resources
2. BUSINESS FEASIBILITY Date: January 24, 2014
a. Information you need before making major decisions about your business or your future
b. How to measure your breakeven point
c. Projecting how much cash you will need
d. Planning your next steps
e. Where to focus your attention
f. How to judge the feasibility of your business goal
3. MARKETING AND SALES Date: February 7, 2014
a. Best Customers
b. Research and information
c. Value propositions
d. Pricing strategy
e. Making sales
f. A plan of action
4. WEBSITES AND SOCIAL MEDIA Date: February 21, 2014
a. Your website purpose
b. The investment
c. Fundamentals and terminology
d. Design and writing content
e. Social media

5. WEBSITE SUCCESS WITH SEO AND MARKETING Date: March 7, 2014 Instructor: Jeff Purcell
a. Search Engine Optimization challenges
b. Content and relevance
c. Links
d. Purchased advertising
6. FINANCIAL REPORTS AND RAISING CAPITAL Date: March 21, 2014
a. Accurate and up-to-date bookkeeping
b. Using good financial reports for decision making.
c. Basic accounting
d. Banks and investors
e. Credit and capital
7. BUSINESS VALUATION FOR BUYERS AND SELLERS Date: April 4, 2014
a. The income, asset and market approaches to valuation
b. Information about the business typically shared with buyers
c. Information buyers should be prepared to share with sellers
d. Preparing your business for the sale or transfer
e. The roles of your SBDC consultant, attorney, accountant, banker, and appraiser