The Lewis-Clark State College athletic department has announced the launch of a new visual identity featuring a logo which prominently depicts the school’s namesakes, Meriwether Lewis and William Clark. The logo will serve as the primary graphic identity for the Warriors’ 12 varsity programs and the athletic department as a whole.
“To move forward with a logo that is tied to our history, our institution and our athletic success is very exciting,” LCSC Athletic Director Gary Picone said. “This effort will enable us to be much more consistent in the way we present the image of LCSC athletics.”
The concept for the logo came from within the athletic department and the artwork was developed by Dust Bowl Artistry, a design and marketing agency out of Fort Worth, Texas. Along with the logo, the agency developed a branding package including a custom font, word marks, and secondary and tertiary logos.
“We feel this is a big step in the right direction as we attempt to establish a recognizable visual identity,” said LCSC Sports Information Director Logan Fowler. “The programs at Lewis-Clark State are successful and have been for many years, but sadly we’ve never had the tools necessary and a system in place to identify them graphically in a consistent, efficient and professional manner. We hope this branding arsenal will help change that.”
By moving forward with the logo, the athletic department is embracing the school name and the uniqueness and rich history that comes with it.
Lewis, who was a captain in the U.S. Army and leader of the Corps of Discovery Expedition, is depicted in full uniform, including his trademark hat. Clark, who was second in command, is identified by his red hair and the frontier garb he was known to wear.
The design is unique both because of the subject matter and the fact that it is one of the only, if not the only, logo to include two personages in all of collegiate athletics.
The lettering below the figures is presented in similar fashion to the department’s previous logo. Both display the shape of Idaho in the upper half of the “A” in the word state. This was done as a means to soften the transition from the past logo, which is still displayed in prominent locations across campus, including at center court inside the Activity Center, and to continue to tie the college to its geographic location.
In an attempt to better connect the primary logo with tertiary designs, Lewis’ hat includes the department’s newly designed interlocking “LC.” This was done in an attempt to maintain and enhance the brand equity past versions of the interlocking “LC” have established.