Sport Marketing

Learn the ins and outs of sport marketing with a certificate that adds resume value to just about any career pathway in athletics.

Degree Options Certificate
Locations Lewiston, Coeur d'Alene, Online

Designed for students and business professionals who are engaged in the dynamic field of marketing, the Sport Marketing Certificate prepares individuals with the knowledge and skills needed to successfully engage in the marketing of sport goods and services. This particular style of marketing is less about using a single strategy and more about using the content of sports to assist marketing efforts. Since sports can be watched on a variety of platforms, sports marketing can take many different forms. Teams sell advertising space inside their stadiums to marketers who want to purchase billboards and other print ads, while TV networks sell airtime during the events.

Related Careers

• Sports agent, $98,070
• Meeting, convention and event planner, $51,560
• Marketing specialist, $65,810
• Marketing manager, $142,170
• Public relations specialist, $62,810
• Advertising/Promotions Manager, $134,120
• Gaming Manager, $75,470

Career data and salary information is from U.S. Bureau of Labor Statistics

"Because the degree was a blend of kinesiology and business classes, I was given the tools to understand athletics as a big business and it now gives me opportunities for movement within an athletic department as well as outside organizations.” - Kelsey Oswalt ‘11, Business Operations Staff Assistant, Duke University Athletics

Degree Options

Certificate: Sport Marketing

View in Catalog
Lewiston, Coeur d'Alene, Online

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