Logo Usage
Logo Whitespace
Whitespace around a logo is important as it keeps typography, images, and other elements from crowding an official mark, making a design look too busy and the brand unclear.
As a rule of thumb, designers should attempt to maintain whitespace around a logo element that is at least as large as the clock tower flag. This rule should be implemented (albeit it approximated) when using the interlocking LC and any other logo as well.
![alt](/media/2714/lcsc-logos-with-white-space.jpg?width=160&height=56&quality=90&v=1dad254e8c177d0 160w,/media/2714/lcsc-logos-with-white-space.jpg?width=320&height=112&quality=90&v=1dad254e8c177d0 320w,/media/2714/lcsc-logos-with-white-space.jpg?width=480&height=168&quality=90&v=1dad254e8c177d0 480w,/media/2714/lcsc-logos-with-white-space.jpg?width=640&height=224&quality=90&v=1dad254e8c177d0 640w,/media/2714/lcsc-logos-with-white-space.jpg?width=800&height=280&quality=90&v=1dad254e8c177d0 800w,/media/2714/lcsc-logos-with-white-space.jpg?width=960&height=336&quality=90&v=1dad254e8c177d0 960w,/media/2714/lcsc-logos-with-white-space.jpg?width=1120&height=392&quality=90&v=1dad254e8c177d0 1120w,/media/2714/lcsc-logos-with-white-space.jpg?width=1280&height=448&quality=90&v=1dad254e8c177d0 1280w,/media/2714/lcsc-logos-with-white-space.jpg?width=1440&height=504&quality=90&v=1dad254e8c177d0 1440w,/media/2714/lcsc-logos-with-white-space.jpg?width=1600&height=561&quality=90&v=1dad254e8c177d0 1600w,/media/2714/lcsc-logos-with-white-space.jpg?width=1760&height=617&quality=90&v=1dad254e8c177d0 1760w,/media/2714/lcsc-logos-with-white-space.jpg?width=1920&height=673&quality=90&v=1dad254e8c177d0 1920w)
Improper Usage (rules apply to all logos)
To maintain a strong and consistent visual brand, LC State's logos must be used carefully and consistently. The following misuses and all other deviations from branding guidelines are prohibited. If you have questions or need support in placing/using an official logo properly, please contact the Communications & Marketing Department.
![alt](/media/2689/the-donts-of-lcsc-logo-use.jpg?width=160&height=170&quality=90&v=1dad255a1ccfd30 160w,/media/2689/the-donts-of-lcsc-logo-use.jpg?width=320&height=340&quality=90&v=1dad255a1ccfd30 320w,/media/2689/the-donts-of-lcsc-logo-use.jpg?width=480&height=510&quality=90&v=1dad255a1ccfd30 480w,/media/2689/the-donts-of-lcsc-logo-use.jpg?width=640&height=679&quality=90&v=1dad255a1ccfd30 640w,/media/2689/the-donts-of-lcsc-logo-use.jpg?width=800&height=849&quality=90&v=1dad255a1ccfd30 800w,/media/2689/the-donts-of-lcsc-logo-use.jpg?width=960&height=1019&quality=90&v=1dad255a1ccfd30 960w,/media/2689/the-donts-of-lcsc-logo-use.jpg?width=1120&height=1189&quality=90&v=1dad255a1ccfd30 1120w,/media/2689/the-donts-of-lcsc-logo-use.jpg?width=1280&height=1359&quality=90&v=1dad255a1ccfd30 1280w,/media/2689/the-donts-of-lcsc-logo-use.jpg?width=1440&height=1529&quality=90&v=1dad255a1ccfd30 1440w,/media/2689/the-donts-of-lcsc-logo-use.jpg?width=1600&height=1699&quality=90&v=1dad255a1ccfd30 1600w,/media/2689/the-donts-of-lcsc-logo-use.jpg?width=1760&height=1868&quality=90&v=1dad255a1ccfd30 1760w,/media/2689/the-donts-of-lcsc-logo-use.jpg?width=1920&height=2038&quality=90&v=1dad255a1ccfd30 1920w)
Old Logos
Materials containing old logos are no longer to be used. All materials must utilize the newest brand elements. Older logos include these and all other variations:
![alt](/media/2690/donotdo-old-flag-wordmark.png?width=160&height=61&quality=90&v=1dad2575a5f3e70 160w,/media/2690/donotdo-old-flag-wordmark.png?width=320&height=122&quality=90&v=1dad2575a5f3e70 320w,/media/2690/donotdo-old-flag-wordmark.png?width=480&height=183&quality=90&v=1dad2575a5f3e70 480w,/media/2690/donotdo-old-flag-wordmark.png?width=640&height=244&quality=90&v=1dad2575a5f3e70 640w,/media/2690/donotdo-old-flag-wordmark.png?width=800&height=305&quality=90&v=1dad2575a5f3e70 800w)
![alt](/media/2691/donotdo-old-wordmark.png?width=160&height=61&quality=90&v=1dad257ad948370 160w,/media/2691/donotdo-old-wordmark.png?width=320&height=122&quality=90&v=1dad257ad948370 320w,/media/2691/donotdo-old-wordmark.png?width=480&height=183&quality=90&v=1dad257ad948370 480w,/media/2691/donotdo-old-wordmark.png?width=640&height=244&quality=90&v=1dad257ad948370 640w,/media/2691/donotdo-old-wordmark.png?width=800&height=305&quality=90&v=1dad257ad948370 800w)