Primary and Secondary Fonts
Primary Font: Proxima Nova
LC State's primary font is Proxima Nova. The bold, clean, and well-established sans font infuses a contemporary and bold personality into the college's brand. By juxtaposing bold and thin variations, which is the recommended approach, the font can single-handedly serve headline and paragraph needs for nearly any publication. Though purchasing a campus-wide license for the font is under consideration, at present, users can rely on Communications & Marketing and campus print to have access to and to utilize the font as appropriate on your publications
![alt](/media/2695/proxima-nova-font-family-graphic.jpg?width=160&height=182&quality=90&v=1dad25545907880 160w,/media/2695/proxima-nova-font-family-graphic.jpg?width=320&height=365&quality=90&v=1dad25545907880 320w,/media/2695/proxima-nova-font-family-graphic.jpg?width=480&height=547&quality=90&v=1dad25545907880 480w,/media/2695/proxima-nova-font-family-graphic.jpg?width=640&height=730&quality=90&v=1dad25545907880 640w,/media/2695/proxima-nova-font-family-graphic.jpg?width=800&height=912&quality=90&v=1dad25545907880 800w,/media/2695/proxima-nova-font-family-graphic.jpg?width=960&height=1094&quality=90&v=1dad25545907880 960w,/media/2695/proxima-nova-font-family-graphic.jpg?width=1120&height=1277&quality=90&v=1dad25545907880 1120w,/media/2695/proxima-nova-font-family-graphic.jpg?width=1280&height=1459&quality=90&v=1dad25545907880 1280w,/media/2695/proxima-nova-font-family-graphic.jpg?width=1440&height=1642&quality=90&v=1dad25545907880 1440w,/media/2695/proxima-nova-font-family-graphic.jpg?width=1600&height=1824&quality=90&v=1dad25545907880 1600w,/media/2695/proxima-nova-font-family-graphic.jpg?width=1760&height=2006&quality=90&v=1dad25545907880 1760w,/media/2695/proxima-nova-font-family-graphic.jpg?width=1920&height=2189&quality=90&v=1dad25545907880 1920w)
Backup Primary Font: Arial
When quick access to Proxima Nova is not available, which is the default for most LC State computers, Arial serves as a capable backup. By juxtaposing Arial's regular and bold fonts, a feel similar to Proxima Nova's can be accomplished. For availability reasons, Arial should be used as the primary font for email, PowerPoint, and other digital communications.
![alt](/media/2693/arial-font-family-graphic.jpg?width=160&height=162&quality=90&v=1dad25584885030 160w,/media/2693/arial-font-family-graphic.jpg?width=320&height=325&quality=90&v=1dad25584885030 320w,/media/2693/arial-font-family-graphic.jpg?width=480&height=487&quality=90&v=1dad25584885030 480w,/media/2693/arial-font-family-graphic.jpg?width=640&height=650&quality=90&v=1dad25584885030 640w,/media/2693/arial-font-family-graphic.jpg?width=800&height=812&quality=90&v=1dad25584885030 800w,/media/2693/arial-font-family-graphic.jpg?width=960&height=974&quality=90&v=1dad25584885030 960w,/media/2693/arial-font-family-graphic.jpg?width=1120&height=1137&quality=90&v=1dad25584885030 1120w,/media/2693/arial-font-family-graphic.jpg?width=1280&height=1299&quality=90&v=1dad25584885030 1280w,/media/2693/arial-font-family-graphic.jpg?width=1440&height=1461&quality=90&v=1dad25584885030 1440w,/media/2693/arial-font-family-graphic.jpg?width=1600&height=1624&quality=90&v=1dad25584885030 1600w,/media/2693/arial-font-family-graphic.jpg?width=1760&height=1786&quality=90&v=1dad25584885030 1760w,/media/2693/arial-font-family-graphic.jpg?width=1920&height=1949&quality=90&v=1dad25584885030 1920w)
Display Font: LC State Sans
The customized font featured in the primary mark and the "Do More" logo is called LC State Sans. The font is strong, bold, and clean and includes small serifs, representing the college's forward motion. LC State Sans, available in Communications & Marketing and campus print, should be used sparingly, ideally in headlines and singular, bold statements which need to stand out.
![alt](/media/2696/lc-state-sans-font-family-graphic.jpg?width=160&height=124&quality=90&v=1dad255832034b0 160w,/media/2696/lc-state-sans-font-family-graphic.jpg?width=320&height=247&quality=90&v=1dad255832034b0 320w,/media/2696/lc-state-sans-font-family-graphic.jpg?width=480&height=371&quality=90&v=1dad255832034b0 480w,/media/2696/lc-state-sans-font-family-graphic.jpg?width=640&height=495&quality=90&v=1dad255832034b0 640w,/media/2696/lc-state-sans-font-family-graphic.jpg?width=800&height=619&quality=90&v=1dad255832034b0 800w,/media/2696/lc-state-sans-font-family-graphic.jpg?width=960&height=742&quality=90&v=1dad255832034b0 960w,/media/2696/lc-state-sans-font-family-graphic.jpg?width=1120&height=866&quality=90&v=1dad255832034b0 1120w,/media/2696/lc-state-sans-font-family-graphic.jpg?width=1280&height=990&quality=90&v=1dad255832034b0 1280w,/media/2696/lc-state-sans-font-family-graphic.jpg?width=1440&height=1114&quality=90&v=1dad255832034b0 1440w,/media/2696/lc-state-sans-font-family-graphic.jpg?width=1600&height=1237&quality=90&v=1dad255832034b0 1600w,/media/2696/lc-state-sans-font-family-graphic.jpg?width=1760&height=1361&quality=90&v=1dad255832034b0 1760w,/media/2696/lc-state-sans-font-family-graphic.jpg?width=1920&height=1485&quality=90&v=1dad255832034b0 1920w)
Secondary Serif Fonts
The following two serif fonts are approved for secondary uses. Source Serif Pro and Georgia should be used sparingly and only for special purposes such as books and other text-heavy documents which call for the readability of a serif font.
![alt](/media/2697/source-serif-pro-font-family-graphic.jpg?width=160&height=185&quality=90&v=1dad2558834dd70 160w,/media/2697/source-serif-pro-font-family-graphic.jpg?width=320&height=371&quality=90&v=1dad2558834dd70 320w,/media/2697/source-serif-pro-font-family-graphic.jpg?width=480&height=556&quality=90&v=1dad2558834dd70 480w,/media/2697/source-serif-pro-font-family-graphic.jpg?width=640&height=742&quality=90&v=1dad2558834dd70 640w,/media/2697/source-serif-pro-font-family-graphic.jpg?width=800&height=927&quality=90&v=1dad2558834dd70 800w,/media/2697/source-serif-pro-font-family-graphic.jpg?width=960&height=1112&quality=90&v=1dad2558834dd70 960w,/media/2697/source-serif-pro-font-family-graphic.jpg?width=1120&height=1298&quality=90&v=1dad2558834dd70 1120w,/media/2697/source-serif-pro-font-family-graphic.jpg?width=1280&height=1483&quality=90&v=1dad2558834dd70 1280w,/media/2697/source-serif-pro-font-family-graphic.jpg?width=1440&height=1669&quality=90&v=1dad2558834dd70 1440w,/media/2697/source-serif-pro-font-family-graphic.jpg?width=1600&height=1854&quality=90&v=1dad2558834dd70 1600w,/media/2697/source-serif-pro-font-family-graphic.jpg?width=1760&height=2039&quality=90&v=1dad2558834dd70 1760w,/media/2697/source-serif-pro-font-family-graphic.jpg?width=1920&height=2225&quality=90&v=1dad2558834dd70 1920w)
![alt](/media/2694/georgia-font-family-graphic.jpg?width=160&height=162&quality=90&v=1dad2554a100d30 160w,/media/2694/georgia-font-family-graphic.jpg?width=320&height=325&quality=90&v=1dad2554a100d30 320w,/media/2694/georgia-font-family-graphic.jpg?width=480&height=487&quality=90&v=1dad2554a100d30 480w,/media/2694/georgia-font-family-graphic.jpg?width=640&height=649&quality=90&v=1dad2554a100d30 640w,/media/2694/georgia-font-family-graphic.jpg?width=800&height=812&quality=90&v=1dad2554a100d30 800w,/media/2694/georgia-font-family-graphic.jpg?width=960&height=974&quality=90&v=1dad2554a100d30 960w,/media/2694/georgia-font-family-graphic.jpg?width=1120&height=1136&quality=90&v=1dad2554a100d30 1120w,/media/2694/georgia-font-family-graphic.jpg?width=1280&height=1299&quality=90&v=1dad2554a100d30 1280w,/media/2694/georgia-font-family-graphic.jpg?width=1440&height=1461&quality=90&v=1dad2554a100d30 1440w,/media/2694/georgia-font-family-graphic.jpg?width=1600&height=1623&quality=90&v=1dad2554a100d30 1600w,/media/2694/georgia-font-family-graphic.jpg?width=1760&height=1786&quality=90&v=1dad2554a100d30 1760w,/media/2694/georgia-font-family-graphic.jpg?width=1920&height=1948&quality=90&v=1dad2554a100d30 1920w)