The LC State brand is more than a logo, color or typeface. Our brand is the sum of everything we are and everything we promise to be.

Our brand is our story. It speaks to our quality, personality, experience, past, present, and future. It is the intersection of how we portray ourselves and how we are perceived. As such, LC State’s brand value must be clearly and consistently communicated.

Our brand is our story. Let’s tell it with pride and purpose.

Brand Rollout

A comprehensive effort, led by the Communications & Marketing Department, to refine and revamp LC State's visual brand has been underway since the college celebrated its 125th anniversary in 2018. In 2020, LC State began unrolling the revised brand in conjunction with strategic recruitment and marketing initiatives, and this work continues. 

Why the Clock Tower?

Why center a brand and a new logo around a clock tower? Because LC State's Clock Tower is not your average clock tower. It is unique, just like our students. It represents the true persevering spirit of the institution and the students we serve. By embedding the Clock Tower in the center of a contemporary word mark, LC State's visual brand is one that honors the past and points to the future.